Coming in June, 2008

The Family Advertising Network was designed to meet a very specific need in the interactive advertising market. Many publishers need to generate advertising revenue but aren't comfortable being associated with advertisers whose product, services, or sites aren't necessarily appropriate for their audience. We wanted to create a point at which quality advertisers with products and services that cater to families can come together with publishers of quality sites for families. We work with publishers and advertisers to meet their needs in two ways:

Brokering Time Tenancy Ad Contracts

Monetizing Un-Sold Ad Space

We work with publishers to create an inventory of advertising zones on each page in their web site. Then we assist them in selling that ad space on a time tenancy basis (weekly, monthly, quarterly, or yearly). We use state-of-the-art technology to evaluate the traffic on each site and help publishers set their ad rates accordingly. We then help advertisers get the maximum reach for their message by helping them find a good fit among our publishers' inventory.

Very few publishers have 100% of their advertising space sold all the time. And if they do, it's likely that they could be making far more money by adding inventory or adjusting prices and terms. Instead of letting unsold inventory sit empty, we have created a multi-tiered pay-per-click model that allows our advertisers to get their ads rotated into unsold publisher zones, only paying when a visitor clicks on the ad. This allows publishers to make money on their unsold inventory while allowing advertisers to determine the effectiveness of new publishers without having to commit a great deal of money.

The end result is that our publishers make money off of every single advertising zone on their web sites and our advertisers get the best possible deal for their advertising dollar.

Pre-Rollout Testing

We are currently working with a small number of advertisers and publishers to perfect our system before rolling it out to the rest of the world. As we have room to expand our closed Beta test, we will provide information on how you can participate. Please come back soon.